From Software to Outcomes: How AI is Reshaping SaaS

Every major technology follows the same pattern.

What was revolutionary becomes ordinary. And what's ordinary gets slowly embedded into society and that's when the counter-movement begins.

Electricity didn't disappear, it became invisible. The internet didn't lose value, it just became the new normal.

The Gartner Hype Cycle: every technology follows this pattern, from inflated expectations to real productivity. AI is no exception. And now, I believe AI is entering that same phase.

AI today is being commoditized at the speed of light, and it won't be long before it becomes the new normal. But at the same time, the startup world feels louder than ever crowded with B2B AI SaaS companies, demos, and "AI-powered" products all competing for attention.

Today, I want to discuss a simple question that came to my mind:

If anyone can build software in minutes, personalize it instantly, and iterate endlessly what exactly is left to sell? Why would someone pay for a basic app when they can just generate something tailored to their needs on demand?